Mission & Vision


To present the all-round potato the whole year in all variations possible as a fresh, tastefully, sustainable and modern fundamental ingredient for the healthy meal ànd special occasion.

Core Values

  • The potato as an all-round basis
  • High-qualitiy, fresh
  • Sustainable grown and accurate packed
  • Focus on potato specialities
  • Motivating/encouraging labour ambiance/working environment
  • Ethical behaviour towards stakeholders


  • Respond to consumer needs in the best way possible
  • The right conditions for hygiene, health and food safety
  • Reinforced presentation of potato specialties within the vegetable department
  • Expand relation network (trade marketing)
  • Strenghten the cooperation in the chain
  • Social responsiblity to stakeholders