Mission

To present the all-round potato the whole year in all variations possible as a fresh, tastefully, sustainable and modern fundamental ingredient for the healthy meal ànd special occasion.

Core Values

• The potato as an all-round basis
• High-qualitiy, fresh
• Sustainable grown and accurate packed
• Focus on potato specialities
• Motivating/encouraging labour ambiance/working environment
• Ethical behaviour towards stakeholders

Vision

• Respond to consumer needs in the best way possible
• The right conditions for hygiene, health and food safety
• Reinforced presentation of potato specialties within the vegetable department
• Expand relation network (trade marketing)
• Strenghten the cooperation in the chain
• Social responsiblity to stakeholders